kswissfreerunning.com
The campaign features Sébastien Foucan, Free Running's cofounder,
best known for his appearances with Madonna and in the James Bond
movie Casino Royale.
Free Running is all about expressing yourself, so we wanted self expression to be a the heart of this brand experience. The campaign site builds on a simple mechanic in which visitors create and send messages to their friends. After writing a message they see Foucan ‘free run’ it in a minimalistic studio environment.
The campaign site was supported by a range of further elements including interactive banners, a MMS feature, as well as a TVC, outdoor ads and behind the scenes footage.
Free Running is all about expressing yourself, so we wanted self expression to be a the heart of this brand experience. The campaign site builds on a simple mechanic in which visitors create and send messages to their friends. After writing a message they see Foucan ‘free run’ it in a minimalistic studio environment.
The campaign site was supported by a range of further elements including interactive banners, a MMS feature, as well as a TVC, outdoor ads and behind the scenes footage.