H&M 2009 spring collection for an online audience across 33 markets. We took the fashion world to heart, following every thread on the subject on the most interesting blogs and message boards in search of the best ways to recreate the full experience of the collection digitally. What came out of our search was an idea to combine the interactivity of a dress-up-doll with fashion show film footage, great for showing fabric in movement and giving an authentic feel to the clothes. The result? A dress-up fashion show, featuring H&M Spring Fashion!